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OUR PHILOSOPHY

These 8 commandments reflect our approach to creativity and storytelling. 

1.

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RESPECT BUT DO NOT REVERE

The heart of strong satire is speaking truth to power. We must not be afraid to call out flaws of esteemed people or institutions. Comedy dethrones, so aim at targets of high status - punch up.

 

Blog: Respect the Jester, Revere Nothing

2.

YOU ARE NOT YOUR IDEA

If you relate personally to your idea, you will squirm when it gets pressed and contorted. Be willing to let your idea change beyond recognition, or sometimes go away, to serve the needs of the project.

3.

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DO THE WORK

The eureka moment is overrated. The creative process is not magic. Don’t sit and wait for inspiration - set a deadline and hunt down inspiration (and when you find it, recall #2 above).

Blog: Set a Deadline Because Life is Finite

4.

CREATE FROM ABUNDANCE

Love every idea for a little bit and give it space to grow. Allow yourself to discover what works, and then distill away anything that doesn't.

5.

INVEST IN A POINT OF VIEW

It makes you interesting. Dare to polarize your audience. 

6.

PLAY TO THE HEIGHT OF YOUR INTELLIGENCE

Trust your audience's ability to make the connection. The experience will be more rewarding for all parties. 

7.

BE CONCISE AND BE SPECIFIC

When you have your audience's attention, make it count. Just get to the dinosaurs already. 

8.

THE OBSTACLE IS THE WAY

Difficulty along the path should not only be expected, but embraced. These challenges will force you to innovate and will fuel your growth. 

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BY INCORPORATING THESE PHILOSOPHIES, WE EMPOWER OUR CLIENTS TO:

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Speak authentically
Create an environment for success
Tell fresh and interesting stories